ANNUAL REPORT DESIGN
Turning complex information into compelling stories
Let's face it, most people don't look forward to reading an annual report.
They're essential documents, packed with financial information, achievements, governance updates and strategic direction. But they don't have to feel overwhelming or uninspiring.
At Sons of Serif, we specialise in designing annual reports and corporate publications that people actually want to read. We transform complex information, dense data and lengthy content into beautifully crafted documents that are clear, engaging and easy to navigate.
Whether you're reporting to shareholders, stakeholders, members, funders or your community, your annual report is far more than a compliance document - it's an opportunity to tell your story, celebrate your achievements and reinforce your brand.
That's where we can help!
More than great design
A successful annual report isn't just about attractive layouts. It's about creating a logical flow of information, establishing a clear visual hierarchy, and presenting data in ways that are meaningful and accessible.
We work closely with our clients to ensure every report communicates with clarity while reflecting the professionalism and personality of their organisation.
From typography and infographics to photography, illustration and custom iconography, every design decision has a purpose. We pay particular attention to meticulously show financials accurately with finesse.
Reports that reflect who you are
Every organisation has a unique story to tell.
Whether you're a corporate business, council, iwi organisation, charitable trust or government agency, we create reports that reflect your values, your people and your impact.
Our experience designing reports for organisations throughout New Zealand means we understand how to balance governance requirements with engaging visual storytelling.
The result is a publication that not only meets reporting obligations, but becomes a document your organisation is proud to share.
That's where we can help!
Our Annual Report Design Services
Annual Reports
Integrated & ESG Reports
Corporate Reports
Statement of Intent & Strategic Plans
Sustainability Reports
Investment & Prospectus Documents
Capability Statements
Board & Executive Reports
Company Profiles
Financial Publications
Why work with Sons of Serif?
With years of experience producing complex publications, we understand the detail involved in delivering reports that are accurate, consistent and professionally presented.
We know how to manage large volumes of content, multiple stakeholder reviews, tight deadlines and ever-changing edits—without compromising on quality.
Whether you're producing a 24-page community report or a 200-page annual report, we'll help turn complex information into a publication that's engaging, polished and unmistakably yours.
Ready to work with us?
Let's talk about what you need! We can help you with all of your graphic design requirements - whether it's a logo, a full branding package, designing your annual report or a print job.
Drop us a line - we'll book a time to meet so we can go over your exact requirements and then provide you with a free quote and a timeline.
Why do I need to use a graphic designer?
Your branding and marketing materials are often the first point of contact with potential customers. You don’t get a second chance to make a first impression, and therefore your communication materials need to convey the right image. A good graphic designer will produce marketing materials that will help to impress upon potential customers the professionalism of your company and the service you offer.
It’s vital to understand how to use design elements to transmit the required messages and values as well as evoke a certain feeling in the viewer. As a visual communicator, graphic designers leverage these design elements and use concepts such as colour, typography, space, balance, form and lines to create their visual message.
By DIYing your own marketing materials you run the risk of appearing amateurish, and could potentially lose customers.
How does your design process work?
During our initial meeting with you, we start by discussing your ideas, target market, and uses for this particular project. We may ask for samples of existing work you like or dislike to get an idea of your style.
Sometimes the client already has a design concept in mind. Other times, they have no idea what they want. Either way, we make sure we have collected all the information we need before we begin work.
Our logo design service is very straightforward. If you’d like to see extra concepts after our initial three ideas or if you need a logo designs for multiple businesses our service can be priced according to your needs.
How much does it cost to hire a Graphic Designer?
We have fixed prices for printing jobs and promotional items - all we need is the specs and quantities you are after and we can supply you with the cost. Prices depend on many variants, but you can be sure you are getting a great value for your project.
Design jobs are charged by the hour.
Design is a very different kettle of fish because no two jobs are the same, even if we compare one logo to the next. Some people have a very clear idea of what they want, others don’t. Some people want something very intricate and some don’t, all of which affects the time spend on the job. Sometimes a very intricate job is quicker than a perceived simple job for various reasons.
Long story short, we are not able to give you a price until we’ve gone through the job requirements and discussed the brief. We encourage prospective clients to compare Sons of Serif Graphic Design with agencies producing the same level of work.
What is the client's involvement in the design process?
We listen to our clients from the start and take a vested interest in what it is they are trying to achieve.
We will encourage you to bring in any samples, colour combinations/swatches, and ideas you may have to help us get an idea of style before starting to work with you. During the design process, you will be asked to approve colours and fonts before work continues.
Once a job is in production, the job cannot be cancelled. At the conclusion of a project, you may request the artwork in various formats if payment was made for design services.
CONTACT US
+64 7 392 1122
+64 27 296 0727
design@sonsofserif.com
Level 1, Suite 2,
202 The Strand, Whakatāne